A Good Business Plan
A Good Business Plan
. . .and loved by students.
Designed for effortless teaching
This Trubook is designed to make class prep easy and teaching nearly effortless, while ensuring a rewarding active learning experience for your students. It includes customizable PowerPoints, videos, illustrative examples and a proven step-by-step project-based approach that helps students develop critical thinking and marketable skills, as they go through of all facets of building their own business plan.
Cuts your grading time by 80%
The Student Feedback Guide anticipates the errors most students make in writing business plans and provides you with full and comprehensive feedback to copy and paste directly into their projects. Each section of the Trubook includes interactive self-assessments allowing students to check on their own learning. The test banks and test functionality allows you to create and distribute quizzes and exams and provides you with auto-grading. All of this, directly from within the Trubook.
Gets outstanding student feedback
Encompassing the teaching techniques and best business practices gained by the author (while teaching and consulting for Fortune 500 companies for over 30 years), courses using this textbook consistently receive great student reviews. In an initiative to improve overall student satisfaction, Donald Bittar's outstanding teaching methods have been adopted by other courses taught at Florida International University. Bittar was awarded Teacher of the Year at FIU in 2013.
Trubooks can easily be tailored for a perfect fit.
Use the tools built into the Trubooks platform to customize A Good Business Plan is a Beautiful Thing, to meet the specific needs of your course, integrate other course curriculum, and keep it relevant to current events in the marketplace.
Sharing the good stuff...
You and your students get access to the same authoring and content management tools available to all our authors and publishing partners. The resources you create can be seamlessly integrated into your coursebook(s) as needed for the classes you teach. They can also be made available for you to share with your colleagues or to be adopted by educators around the world who are using Trubooks in their classroom.
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About This Book
+ The Toolkit
+ You're the Biggest Investor in Your Business
+ Adding Credibility to your Business Plan
+ Add Some Sizzle to Your Narrative
+ Writing and Printing Your Business Plan
Step 1: What You Are Selling
+ What You Are Selling
+ Describe What You Are Selling
+ Writing the Narrative
Step 2: Market Analysis and Revenue Forecast
+ Sizing the Market
+ Market Segments and Sub-Segments
+ Data Sources
+ Building the Size of Your Market
+ Writing the Narrative for Your Market
Step 3: Strategy and Implementation
+ SWOT Analysis
+ Competitive Edge
+ Web Plan
+ Marketing Strategy
+ Sales Strategy and Forecasting
+ Implementation Milestones
Step 4: Company Resources
+ Our People
+ The Business Structure
+ Start-up Capital
Step 5: Financial Statements
+ Statement of Operations
+ Balance Sheet
+ Statement of Cash Flows
+ Breakeven Analysis
+ Important Ratios and Other Indicators
+ Important Assumption
Step 6: Introduction and Overview
+ Executive Summary
+ Goals and Objectives
+ Mission Statement
+ Company Summary and Ownership
+ Startup Summary
Modeling Tools and Narrative Template
+ Modeling Tools
+ Other Resources
+ National Associations
- Product Manufacturers
- Retail Products
- Retail Services
Building a Business Plan. A project with a big take away.
Designed to be used as a complete course, or as a companion project within a 8-16 week course.
You will be able to confidently guide your students through the process of writing a dynamite business plan. Your students will find it easy and will remember you for it.
The coursebook carefully guides students step-by-step through the entire process of writing a comprehensive business plan, using the exceptional techniques Bittar has developed writing successful business plans and working with Fortune 500 clients for over 30 years.
The working resources your students will use for this are:
At each step in the process, A Good Business Plan is a Beautiful Thing expertly explains which Modeling Tool to use, how to use it, what to copy and where to paste it in the Business Plan Narrative Template.
Creating a rich learning environment for students
This coursebook has been used successfully in online courses and in campus classrooms.
The easy to understand, everyday language used in the book makes it different. Your students will like the difference. Business students and non-business students can use the book successfully.
Developing Critical Thinking
The learning resources that will keep them engaged and help shift their critical thinking into high gear are:
At the end of each section is an ungraded self-assessment for students to check on their own learning.
Reduce your administration and grading time by 80%.
. . . While giving each of your students the comprehensive feedback and guidance that they will remember you for.
The robust instructor resources included in your teacher version of the Trubook are.:
+ Online access, on any browser, on any device
+ Offline access to content as needed with iPad app
+ Glossary definitions pop-up with a click
+ Highlight and annotate any text
+ Customize the textbook to your teaching needs
+ Quizzes and exams can be taken within the textbook
+ Assignments can be completed within or uploaded
+ Built-in gradebook linked to assignments & assessments
+ Self-Assessments are interactive, ungraded section review
Wherever it is possible you will have auto-grading and can set personalized auto-feedback! You will love how easy and efficient it is to manage even a class of 300 students.
Your students will appreciate getting your feedback to their assignments and assessments directly in the context of the content.
Question Pools & Assessments
+ Add to existing question pools or create your own
+ T/F, multiple choice, multiple answer, short and long answer
+ Develop new and even randomized assessments
+ Publish to class the moment you wish to make it available
+ Self-Assessments can be taken any number of times
+ Student profiles auto-populate on purchase/given access
+ Automatically tied to student submissions
+ Set grading weight for each assignment and assessment
You'll find it easy to adapt this book to fit your syllabus and your teaching style. Or, you can simply use it as it is.
Adapt to Fit
+ Keep everything you need in one place
+ Authoring tools allow you to create or add resources
+ Add your tried-and-true lessons and favorite assignments
+ Add content from other Trubooks, YouTube, etc.
+ Reorder/remove original textbook content segments
+ Add current event or local interest material anytime
+ all new content is automatically integrated with the LMS
Easy prep and readiness for this semester and the next.
+ Improve, modify, add to your course as you go or over time
+ Easily manage large or multiple classes of students
+ Easy management of all your teaching resources
New class, new semester
+ We clone your coursebook along with your customizations
+ You can relax
Sharing the good stuff...
+ Make resources you create available for others to adopt!
❝ I rarely come across any books, articles, or programs that I get excited about. I have to tell you that Don’s book, A Good Business Plan, is exceptional. He has laid the entire business plan process out in a detailed, easy to understand and easy to follow method. The book stays current by having links throughout the material. The links include relevant and interesting You Tube videos on such things as pricing, selling, “making something people love”, etc. Don has really done superior work here. Just my two cents.❞
Robert Kiemer, Professor, College of Business, Florida Institute of Technology
❝ I want to highly recommend you consider adopting his textbooks, “A Good Business Plan is a Beautiful Thing” and “Getting Under the Hood of an Annual Report.” Donald has an incredible ability to take very difficult, financial concepts and create an easy, simplistic, understandable approach to learning them. And he makes it enjoyable for the student. The information he provides in the instructional material makes it just as easy for the Instructor to prepare as well. I have used Donald’s material in the past and have found it to enhance the understanding of my students. Reviewing his material is well worth the time and effort. ❞
Michael Winterhalter, Professor Business Management/Finance, Lanier Technical College
❝ Donald Bittar has one mission with “A Good Business Plan is a Beautiful Thing”: to help you run a better business. By breaking the elements of business into simple sections, and systematizing the process of developing the business plan, Donald leads you to truly understand the underpinnings of the business, and find the weaknesses in your models and plans. While this book may seem to be written for students, it is well worth reading the text and exercises even if you’re an established business. It will help you identify new opportunities. ❞
R. Flynn, International and Key Accounts Sales Manager, Johnson Outdoors, Inc.
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Smart textbooks for modern teaching.
✓ all listed resources
✓ built-in LMS functionality
✓ powerful customization tools
✓ free instructor & TA access
This Trubook can be customized to fit your needs. You may select desired chapters and even combine with chapters from other Trubooks. The price is pro-rated based on content included in customized version. For more info, see our Trubook FAQ, or go straight to our Adoption Form.
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